Chaid, cluster, conjoint, correlation, discriminant, factor, price sensitivity, and regression analysis.   

972 385 0066 X 16
pvar@syndics.com

1997

DSS Research
-- Vice President of Marketing (currently)
-- Account Executive
-- Analyst
-- Project Manager

Research design
Satisfaction
Product design
Segmentation
Attitude, awareness, and usage

6750 Locke Avenue
Fort Worth, TX 76116
817.665.7000 work
taustin@dssresearch.com

*Frito-Lay
Hershey Foods
DSS Research
Forbes Group

Jack.M.Marquardt@fritolay.com
Work PH# 972-334-2220

Elrick & Lavidge
Sabre
Verizon
ACE Cash Express
*CitiFinancial Mortgage

Segmentation
New product development
Pricing
Satisfaction
Attitudes and awareness

Painting
www.impressionsbyalan.com

Targetbase
7850 N Belt Line Rd
Irving TX 75063-6098
Ofc# 972-506-3463

*Ethicon Endo-Surgery , a Johnson & Johnson company, Manager Market Research 2000 to present; Sr. Market Research Analyst 1999 to 2000.

Market Facts, Inc . (Now Synovate), Study Director 1998 to 1999

Frito Lay, Inc., Intern, 1997-1998

Ethicon Endo Surgery

•  Gather domestic and international (Europe, Japan and China) information through primary research.
•  Work as part of multifunctional team on each R&D platform to provide voice of customer for robust design, and to validate products as they develop.
•  Introduced predictive methodologies such as conjoint and discrete choice, focusing R&D effort on product attributes that drive customer choice.
•  Segment markets, qualify and quantify business opportunities.
•  Design research for actionable results. Manage multiple projects and timelines.
•  Contract and manage suppliers, interpret and communicate results for major projects.
•  Manage about $1.5 million in project spending that feeds double-digit growth by launching successful products.
•  First new product launches resulted in a significant customer satisfaction rise, with product complaints dropping by half (new One-Seal and 5mm trocar sealing system).
•  Another project resulted in a product improvement and repositioning that resulted in 66% product share increase (Bladeless Trocar).
•  Projects range in scope from determining market size to qualitatively defining customer needs and frustrations, to quantifying value and acceptance of product designs and marketing materials.
•  Designed and completed entire market research program for the company's largest ever new product launch in Q4 2004, the Xcel Trocar. $35 MM capital investment for a product line that generates $400 MM in annual sales. Program included uncovering unmet needs, focusing R&D efforts on functional attributes that drive customer choice, and pricing and segmentation studies that focused marketing strategies and tactics for product launch..
•  Gained visibility for market research capacity restraints by participating in Project Swift, a major Process Excellence initiative to increase new product development productivity while reducing cycle times.
•  Created “right size” approach to market research. This approach involves gaining team and management alignment on the project's specific “risk and reward” profile, and assigns the project to a higher risk, medium risk, or lower risk flow lane. Market research effort is lower for lower risk projects, etc.
•  Travel 33 to 42 percent of available workdays.

Market Facts

•  Analyzed, synthesized and reported customer satisfaction and consumer hotline data collected and provided to major client, Pizza Hut

Frito Lay

•  Led market research for Fritos Brand, a $600MM business.
•  Projects included reviewing and synthesizing past learnings, then suggesting, pricing and fielding research to support new product test market and advertising strategy for existing and new products.
•  Research commissioned included qualitative research to understand existing brand imagery and consumer values, and presentation of findings to Madison Avenue advertising agency; package testing for potential new designs and presentation of the findings; qualitative and quantitative research surrounding concept, positioning and name testing for new product; and test market and simulated test market tests to uncover product issues, to discover optimal marketing mix and to forecast trial and repeat of new product.
•  Developed concept testing database to facilitate capture, easy analysis and sharing of past learning.
•  Organized a seminar on “state of the art” package testing.

CYNTHIA A. LEWIS
Manager, Market Research
Ethicon Endo-Surgery
4545 Creek Road
ML 090
Cincinnati, OH 45242

(513) 337-7625 Work
home e-mail: cynthialewis@sprintmail.com
work e-mail: clewis8@eesus.jnj.com

*AmeriCredit Financial Services – Assistant Vice President, Marketing Research

 Addison Marketing Group – Research Analyst

* IBM – 97 to present Sr. Market Analyst
Pinnacle Brands – 94 to 97 – Senior Marketing/Sales Analyst

Currently responsible for primary and secondary research regarding server hardware utilization among various customer sets (employee sizes) and vertical industries.

Lead the Customer Centric planning process providing portfolio level insights which is translated into an actionable, measurable strategy-enabling coordinated execution.

Michael Wray
mwray@us.ibm.com

Decision Analyst
Frito-Lay
*Global Research Partners

Segmentation
Factor Analysis
Discriminant Analysis
Discrete Choice

jwalker@globalresearchpartners.com
day ph: 972-851-7475

*Answers Research – Report Coordinator, Proposal Developer, Business Development
Scripps Health – Market Research Analyst
Burke – Intern
GTE – Intern
Arlington Chamber of Commerce – Intern

2002

Qualitative: Individual depth interviewer using “Voice of the Customer” technique, a laddering technique designed to elicit underlying consumer needs; facilitator of client and respondent “sort” sessions; reporting and analysis of qualitative data, primarily interview transcripts.

 Quantitative: Design, reporting, and analysis of customer satisfaction tracking (common analytics include regression and SEM), product optimization (conjoint analysis), consumer segmentation (factor analysis/cluster analysis), concept testing, sales forecasting (Assessor^®), and mystery shopping evaluations (operational audits).

Work: 972.983.0452
Kelly.Heatly@marcresearch.com

*The Gambrinus Company/Assistant Marketing Manager
ACNielsen/Analyst

Analysis of Syndicated Data and Panel Data

SCUBA Diving, Reading

*Research Analyst, University of Washington
Frito Lay – Associate Market Research Manager (contract)
7-Eleven – Intern

Project Management, Questionnaire Design, Consumption Data Analysis, Syndicated Data Analysis, Tracking Studies, Qualitative Design, Execution and Assessment (IDIs / Focus Groups)
Application: Product Development, Packaging, Innovation, Store Layout, Education Programs
Industries: Retail, CPG, Education

RadioShack – Sr. Marketing Research Manager

Temerlin McClain – Sr. Research Analyst

Belden Associates – Research Associate

Jet skiing, traveling

* Burke, Inc., Associate Account Manager
Burke, Inc., Project Manager
Burke, Inc., Intern
Verizon, Intern

Project Management, Questionnaire design, Reporting

Industry Experience:
Retail, Entertainment, Telecommunications

972-556-6425
jmymer@yahoo.com

Project Management, Questionnaire Design, Reporting, Segmentation, CRM, Customer Satisfaction, Tracking Studies, Sampling , Key Drivers, etc

ralex@lrwonline.com (work)
robinkalex@gmail.com (personal)

College of Engineering Market Potential – project leader
International research projects
Customer satisfaction, value proposition testing, concept testing

thonisha.barnes@sabre-holdings.com
wk – 682-605-4178

* Research Manager, Ipsos ASI, Tracking & Brand Equity (May'06 - present)
Research Manager, Mindwave Research ( Sept'05-Apr'06)
Project Director, Lightspeed Research ( Jun'04-Sept'05 )

Project Management, Questionnaire Design, Sampling,
Internet Research, Multi country/International studies, Trackers, Tab design, Analysis, Reporting, Client satisfaction, Concept tests

hetul_mana@yahoo.com
wk - 973-658-1694

Project Management, Questionnaire Design, Reporting ,
Segmentation, CRM , Customer Satisfaction , Tracking Studies, Sampling , Key Drivers, etc

cbecker@cmisolution.com
catlamax@hotmail.com

* Sabre-Holdings - Jr. Research Analyst

Market Strategies - Sr. Project Manager

Project Management, Questionnaire Design, Reporting

Segmentation, CRM , Customer Satisfaction , Tracking Studies, Sampling

*Marketing Sciences, DSS Research, Inc (10/2004 – Present), Statistical Analyst
Research Guidance Testing, Mary Kay, Inc. (01/2004 – 09/2004), Research Analyst

Quantitative techniques: SEM, SatisAction ­ (key driver analysis), conjoint analysis, segmentation, multiple classification analysis, nonparametric test, customer value analysis, customer loyalty analysis, correlation tree, perceptual mapping (correspondence analysis & discriminant analysis)
Other: Questionnaire design, product testing, new product development, sensory panel management, report writing, and focus group coordination

* Nortel Networks, Customer Insights Analyst
SPSS Inc., Project Manager, May 2004 – October 2004

tsarker@nortel.com (work)

Questionnaire design, data analysis & report writing, primarily for customer satisfaction studies.  
Data collection methods include both telephone and online for tracking and ad hoc studies.

Personal e-mail: jenmoretti@yahoo.com
Work e-mail: Jennifer.moretti@fw-mi.com
Work phone: 501-217-3212