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Carl McDaniel Award

Award and Recipients
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The Carl McDaniel Award

At each annual conference, a UTA MSMR alumnus or advisory board member is awarded the Carl McDaniel Award for outstanding dedication and generous contributions to the MSMR Alumni Association and to the program as a whole.

The award is given in honor of Carl McDaniel, former professor emeritus and chairman of the marketing department at UTA. Dr. McDaniel’s extraordinary leadership at UTA between 1990 and 2006 fostered the development and growth of the MSMR program, which resulted in a new generation of skilled marketing researchers.

Recipients of the Carl McDaniel Award have shown amazing dedication to the MSMR program and selflessly given their time to advance the program and the future careers of students.


2017 Carl McDaniel Recipient - Dr. Bob Rogers

Retiring after eight years as Director, Master of Science in Marketing Research Program at UT Arlington in 2017 and teaching at a University level for 40 years, Bob is in search of the next challenge. He is learning how to play the acoustical guitar. He can’t sing but does play the jukebox and is familiar with an iPod classic. His music collection includes the top 100 songs from each year 1945 to 2014.

Bob’s work experience blends educational and professional experiences. The public sector experience demonstrates increasing success at the University of Nebraska, the University of Georgia, the University of New Mexico and the University of Texas at Arlington; also includes volunteer work with United Way of Central New Mexico. Professional experiences include Intel Corporation, Market Metrics – Southwest and the Marketing and Management Group, LLC; he also served on the Board of Directors of EASi, Inc.

Bob has a very eclectic educational background with an undergraduate degree in Latin American Studies (University of Nebraska 1971) an MA (University of Nebraska 1973) and a Ph.D. in Business Administration (University of Nebraska 1977).

Equally eclectic is his social and cultural background. The family moved to Panama in 1947 and never looked back. Bob’s three brothers were born in Panama (1) and Honduras (2). The family also spent time in Guatemala, Costa Rica and the Dominican Republic with brief stays in Chile, Colombia and Ecuador. It’s hard to live in another country and not speak the language! Bob is a veteran of the U. S. involvement in Vietnam, serving there in 1967 and 1968.

Past Award Recipients (hover over image for year)

2016 Recipient

Jamie Baker-Prewitt
SVP & Director of Decision Sciences at Burke

2015 Recipient

Pat Billups
Research Project Manager at Lone Star Market Research

2014 Recipient

Colleen Doyle
Manager of Consumer Insights at P.F. Chang’s China Bistro

2013 Recipient

Chris Hauck
Founder of Lynx Research Consulting

2012 Recipient

Jerry Thomas
President/CEO of Decision Analyst

2011 Recipient

Alan Traverse
Manager of Marketing Research Dex Media